How to Track External Links Clicks with Google Analytics and Google Tag Manager

There are several ways to track external links using addtional codding or link tracking tools. However there is a bigger question. Why would should you track outbound clicks?

Here are list of reasons why you would track external links and outbound clicks:

  • Understand what content you may need to add to your page to increase engagement
  • Track affiliate, booking engine, or conversion links
  • Understand where your users landed after leaving your site.

Easy Guide to Track External Links in GTM

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