Do you want to run A/B split tests on your WordPress site to improve conversions? Split testing helps you understand how small changes in content and design affect user behavior. In this article, we will show you how to easily do A/B split testing in WordPress using Google Optimize.
Just like how the internet as we know has been evolving, user experience design has been changing as well. Nowadays, most UX designers that I meet are still stuck with the 2010s definition of UX. They define UX as the fonts and typography, the colors, the content and how is it displayed, and the flow from one part of the experience to the other.
The fact is that to out-innovate other companies, most startups and big companies are forced to look at other components of their product to deliver a better user experience. Since 2015, the latest component that has been included in the arsenal of a UX designer is the small bits of copy that appear on an app’s interface to guide, to reassure or to delight customers i.e. TheMicrocopy.
If the title of this article drew you in, there’s a good chance you’ve seen some kind of Venn diagram with a dozen circles showing the overlap between user interface (UI) and user experience (UX). This article doesn’t dispute any of that. But it does explain UI vs. UX in an alternate way.
One of the most powerful techniques a UX designer can wield is storytelling. Stories allow an audience to relate to a subject in a more meaningful way and hopefully help them understand it better.
This article will combine storytelling with analogy (or the concept of mental models in UX parlance) to approach the subject differently.